The Classified Challenge: Sell Within Seconds
Author: Lisa Lake
Classified advertising is a marketing method that's hundreds of years
old. In the last digital decade online classified advertising has
exploded. You can reach millions of readers within seconds after
creating and posting an ad. It's an inexpensive way to market yourself,
your service, or your product, and your customer comes LOOKING FOR YOU
when reading classifieds. Yet too few of them score. Why not? They're
vague. They don't sell within seconds.
Read through 20 or 30 online classifieds and you'll agree the best ones
stand out in three ways. They inform, they entice, or they challenge
the reader. This draws the reader into the ad immediately, likely
ending with a phone cal...
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