Author: Patrick Baghestani
Writing and publishing a successful newsletter is perhaps the most
competitive of all the different areas of mail order and direct
marketing.
Five years ago, there were 1500 different newsletters in this country.
Today there are well over 10,000, with new ones being started every
day. It's also interesting to note that for every new one that's
started, some disappear just as quickly as they are started - lack of
operating capital and marketing know-how being the principal causes of
failure.
To be successful with a newsletter, you have to specialize. Your best
bet will be with new information on a subject not already covered by an
established newsletter.