Author: Alexandria K. Brown
I don't know about you, but I secretly love watching infomercials. I
enjoy dissecting how they sell, how they get people excited, how they
entice people to take action now and pick up the phone and order
something they completely don't need!
As you know, these programs always offer a huge bonus or multiple
bonuses for people who buy. Often the bonus is worth even more than the
featured product itself. You know what I mean... they're selling you a
little vegetable chopper, but they also throw in a blender, toaster,
and coffeemaker!
Why do they do this? Because it makes the offer completely
irresistible. The prospect thinks, "Jeez, I'd be crazy not to buy this