Secret Money Making Strategy - Expose Yourself!
Author: Michael J. McGroarty
It's been many years since I learned this tip, so I may not recall
every detail as Joe Cossman described it in his book, "How I made One
Million Dollars in Mail Order", but I can assure you this tip is
extremely valuable, and has worked for me many times over the years.
Joe tells the story of renting a booth a the county fair, where he was
going to sell some little trinket that he was certain would sell like
crazy. As he was setting up his display the vendor next to him was also
setting up. It seems that the only thing this guy was going to offer
for sale was a little rubber shrunken head. As he watched the guy
unpack these things Joe was thinking to himself, "I feel bad for this
guy already, there is no way in the world that those things would ever
sell. They are just too darn ugly!".
Well, as you can guess, Joe had a difficult time selling any of his
products at all because the crowd of people trying to buy those ugly
shrunken heads was blocking his booth. For the duration of the fair Joe
watched that guy sell hundreds and hundreds of those shrunken heads,
while he barely sold enough of his own product to pay the rent on the
booth.
Being the entrepreneur that he was, Joe worked a deal with the guy to
find his source for the shrunken heads, and went on to make a ton of
money selling shrunken heads via mail order. It has been so long since
I read Joe's book I don't even remember if the shrunken heads were his
first successful mail order product or not, but I can tell you that Joe
went on to sell millions and millions of dollars worth of products
through the mail.
He recounted this story in his book because he said that if he had not
taken the chance of renting a booth at the fair, he would have never
been exposed to the success of the guy with the shrunken heads.
You've got to expose yourself. Opportunities are not going to find you
sitting on the couch. I can assure you that exposing yourself works. As
a matter of fact, just two weeks ago I was sitting in my recliner
reading the paper on a Sunday morning when the phone rang.
Mr. McGroarty? This is Matt XXXX. I work for your friend Dick XXXX and
he suggested I give you a call. I've got a few thousand Junipers that
I'm about to dump, but before I do Dick thought you might be interested
in buying them at a really good price. If you're interested come down
to Dick's nursery and take a look at the plants.
I went down, wrote Matt a check for $400.00, and spent the next few
days hauling these plants back to my nursery. With in a week I had sold
over 200 of those plants at $4.00 each. In less than 7 days I turned a
$400.00 investment into $800.00 and I've still got at least 200 plants
left in one gallon containers, plus several thousand of his rooted
cuttings ready to be potted and will be saleable next year. Before it's
over I will make several thousand dollars from a phone call I never
expected to receive.
Why did that happen, and who says it could happen to you? After all,
you're not in the plant business.
It happened because over the years I have done a series of things that
have exposed me as a player in the nursery business. When Matt decided
that he wanted to change directions in his growing business he was
looking for a way to recoup at least some of the money that he had
invested in the soil and containers these plants were growing in.
Searching his brain for a potential buyer, Dick quickly thought of me.
Matt and I had never met before, but in just a short conversation
standing out in the nursery we got to know each other, and realized
that we share the same passion. By making that phone call, not only did
Matt get $400.00 for something that he was going to dump, but he
exposed himself to me. More than likely Matt and I will cross paths
again, and the next time it will probably be very much to his
advantage. The next time I am talking to somebody in this industry and
I hear of somebody that is in the market to buy good quality grafted
plants, you can be sure I'll tell them to give Matt a call.
Considering that just one wholesale customer could buy several thousand
dollars worth of Matt's specialty plants each year, and that customer
could continue to do business with him for many years to come, just one
referral could mean tens of thousands of dollars in sales for Matt. And
it will have all started with one unexpected phone call.
Expose yourself, and opportunities will find you.
One of the best ways to expose yourself is to write articles and offer
them to Webmasters and E-zine publishers through the article
announcement services you will learn about later in this manual.
Submitting articles to print publications is also an excellent way to
get exposure.
Michael J. McGroarty
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